Overview
Establishing brand credibility through professional branding, clear product packaging, and informative content was key, with the ultimate aim of driving conversions. However, the challenges included a highly competitive health and wellness market, strict regulatory restrictions on pharmaceutical advertising, educating consumers on the products' benefits, maintaining brand consistency across platforms, and staying ahead in SEO to capture top search rankings.
GoALS
Increase Brand Awareness
Enhance Online Presence
Boost Customer Engagement
Improve Product Perception
Increase Sales and Conversions
CHALLENGES
Standing Out in a Competitive Market
Creating Trust and Credibility
SEO and Content Strategy
Packaging Design Constraints.
Maintaining Consistency Across Channels