Zythum

Category

Media Production

industry

Food & Beverages

year

2024

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Overview

Zythum is a standout brewery in Hyderabad, blending an Egyptian-inspired theme with contemporary aesthetics to create a sophisticated yet relaxed atmosphere. Positioned as the go-to destination for both casual and corporate events, Zythum offers a vibrant space for work meetups and weekend gatherings alike.

GoALS

  1. Position Zythum as Hyderabad's top brewery for casual and corporate events.

  2. Create a content strategy that appeals to both work meetups and weekend gatherings.

  3. Enhance digital presence on Instagram and Facebook with engaging, high-quality content to boost followers by 30%.

  4. . Highlight the Egyptian theme through unique and differentiated digital content.

  5. Share behind-the-scenes insights to educate and build loyalty among beer enthusiasts.

CHALLENGES

  1. Blending an Egyptian theme with contemporary design for a natural, authentic feel.

  2. Creating reels that showcase Zythum’s fun, flavorful, and community-driven vibe.

  3. Developing lifestyle imagery that reflects a sophisticated yet relaxed atmosphere. \

  4. Standing out among Hyderabad’s breweries while staying true to Zythum’s unique identity.

  5. Designing event collateral that embodies the brewery's essence.

Reels

Images

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