Kandasami
Category
Media Production
industry
Handalooms
year
2024
other works
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Overview
GoALS
Establish Kandasami as the premier brand for authentic Kanjivaram sarees.
Build emotional connections by sharing the legacy behind each saree.
Position Kandasami as a premium yet approachable saree brand.
Blend traditional weaving artistry with modern fashion trends.
Make Kandasami a must-have for weddings and milestone celebrations.
CHALLENGES
Standing out among heritage saree brands in Tamil Nadu.
Highlighting the craftsmanship behind each saree while keeping the focus on the product.
Educating younger audiences on heritage value in an engaging way.
Adapting for a global audience while preserving Tamil roots.
Redefining sarees as versatile attire in a fast-fashion world.
Reels
Images
