Kandasami

Category

Media Production

industry

Handalooms

year

2024

other works

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Overview



GoALS

  1. Establish Kandasami as the premier brand for authentic Kanjivaram sarees.

  2. Build emotional connections by sharing the legacy behind each saree.

  3. Position Kandasami as a premium yet approachable saree brand.

  4. Blend traditional weaving artistry with modern fashion trends.

  5. Make Kandasami a must-have for weddings and milestone celebrations.

CHALLENGES

  1. Standing out among heritage saree brands in Tamil Nadu.

  2. Highlighting the craftsmanship behind each saree while keeping the focus on the product.

  3. Educating younger audiences on heritage value in an engaging way.

  4. Adapting for a global audience while preserving Tamil roots.

  5. Redefining sarees as versatile attire in a fast-fashion world.

Reels

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