Cravery

Category

Media Production

industry

Food & Beverages

year

2024

other works

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Overview

GoALS

  1. Create content that embodies Cravery’s premium yet cozy vibe for a consistent brand image.

  2. Foster engagement and a sense of community through conversational posts.

  3. Highlight the diverse, freshly prepared menu and multi-cuisine offerings.

  4. Align content with seasonal trends to stay relevant and engaging.

  5. Use visually captivating media to attract customers and showcase the Cravery experience.

CHALLENGES

  1. Crafting content that resonates with affluent audiences while staying inclusive.

  2. Standing out amidst numerous food and café brands.

  3. Delivering high-quality visuals within time and budget constraints.

  4. Balancing social media trends with Cravery’s sophisticated identity.

  5. Meeting the expectations of an upper-middle and affluent customer base.






Reels

Images

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