By the Bottle
Category
Media Production
industry
Food & Beverages
year
2024
other works
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Overview
By The Bottle envisions becoming the ultimate destination for nightlife enthusiasts in Hyderabad and beyond, celebrated for its vibrant rooftop ambiance, pulsating DJ music, and expertly crafted drinks
GoALS
Position By the Bottle as Hyderabad’s top rooftop pub, emphasizing stunning ambiance, vibrant energy, and affordable luxury for nightlife lovers.
Develop a content strategy that appeals to both party-goers and daytime visitors enjoying happy hours.
Boost digital presence with engaging posts, reels, and stories to increase followers by 30%, targeting Gen Z and millennials.
Highlight exclusive DJ performances and live music through behind-the-scenes content, artist interviews, and live streams.
Share engaging behind-the-scenes stories about bartenders, unique drinks, and food innovations to connect with the audience.
CHALLENGES
Capture lively footage while respecting guests' privacy and minimizing disruptions through careful planning and communication.
Differentiate By the Bottle from other pubs in Hyderabad, highlighting its unique qualities in media content.
Create compelling campaigns promoting daily happy hours without being repetitive or overly promotional.
Showcase the energetic DJ music, crowd, and rooftop vibe in a visually engaging, authentic way.
Produce content that resonates with nightlife lovers, music enthusiasts, and food explorers, maintaining a consistent brand voice.
Reels
Images
