Overview
Brunit Brewery underwent a comprehensive brand evolution, blending heritage storytelling with a cutting-edge digital strategy to achieve remarkable growth and engagement. This transformation included immersive event programming that boosted weekday patronage by 52% and maximized tasting capacities, alongside targeted campaigns that skyrocketed social interactions by 320% and doubled loyalty program participation, including a 38% increase in private bookings and a 25% rise in customer spending, solidifying Brunitstatus as a premier craft beer destination with 7.9 million views and 2 million audience engagements.
GoALS
Establish distinctive brand voice in craft beer scene
Boost taproom visits by 40% within 6 months
Create engaged social media community
Position as premier craft beer destination
Drive event attendance and local partnerships
CHALLENGES
Limited social media presence with inconsistent branding
Untapped potential in local craft beer community
Need to increase foot traffic during off-peak hours
Competitor saturation in craft brewery market
Event promotion lacking strategic direction
RESULTs
