Am Aha

Category

Digital Marketing

industry

Food & Beverages

year

2023

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Overview

For Am Aha Kitchen & Bar, we crafted a distinctive brand identity that perfectly captures its vibrant atmosphere. Our robust organic social media plan focused on storytelling and engagement, driving significant audience interaction. By leveraging viral video content, we amplified brand visibility and audience growth, while data-driven advertising campaigns ensured sustained reach and long-term engagement. This approach delivered 7.7M views across social platforms, an organic reach of 3M, 77K interactions from strategic content, a viral video with 1M+ views generating 49K interactions, and an impressive 5,888 new followers organically.

GoALS

  1. 7.7M Views across social platforms

  2. 3M Reach organically achieved

  3. 77K Interactions through strategic content

  4. 1M+ Video Views on viral organic content

  5. 49K Interactions from a single video

  6. 5,888 Followers gained organically

CHALLENGES

  1. Establishing distinctive presence in saturated F&B market

  2. Translating culinary artistry to digital narratives

  3. Building authentic community engagement

  4. Differentiating from conventional bar experiences

  5. Capturing essence of culinary craftsmanship in content

RESULTs

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