Overview
For Am Aha Kitchen & Bar, we crafted a distinctive brand identity that perfectly captures its vibrant atmosphere. Our robust organic social media plan focused on storytelling and engagement, driving significant audience interaction. By leveraging viral video content, we amplified brand visibility and audience growth, while data-driven advertising campaigns ensured sustained reach and long-term engagement. This approach delivered 7.7M views across social platforms, an organic reach of 3M, 77K interactions from strategic content, a viral video with 1M+ views generating 49K interactions, and an impressive 5,888 new followers organically.
GoALS
7.7M Views across social platforms
3M Reach organically achieved
77K Interactions through strategic content
1M+ Video Views on viral organic content
49K Interactions from a single video
5,888 Followers gained organically
CHALLENGES
Establishing distinctive presence in saturated F&B market
Translating culinary artistry to digital narratives
Building authentic community engagement
Differentiating from conventional bar experiences
Capturing essence of culinary craftsmanship in content
RESULTs