Overview
SOMA represents the purity of silver and the mystical beauty of the moon. Soma designs embody an elegant balance of the mystical and the refined. Each piece is crafted in authentic 92.5 silver, celebrating purity, craftsmanship, and thoughtful detail. Soma jewellery is not just worn Guided by authenticity and inspired by the cosmos, Soma creates jewellery that feels aspirational yet intimate.
GoALS
To build a brand world that reflects the purity of silver and the quiet mysticism of the moon.
To create a refined design language that feels celestial yet modern, elegant yet approachable.
To translate craftsmanship and authenticity into every visual and written touchpoint.
To design a digital experience that feels immersive, calming, and premium.
To tell Soma’s story through emotion-led, detail-driven storytelling rather than loud visuals.
Balancing a mystical, cosmic identity with everyday wearability and trust.
Making silver feel aspirational and intimate without losing clarity or simplicity.
Maintaining consistency across jewellery, packaging, website, and content.
Communicating purity (92.5 silver) in a way that feels poetic, not technical.
Creating a distinctive visual language in a space crowded with generic silver brands.
Brand COLLATERAL
