Soma

Category

Branding

industry

Gems & Jewellery

year

2025

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Overview

Soma Silver Jewellery is a retail jewellery brand that specializes in 92.5 sterling silver jewellery. It offers a range of products including earrings, rings, necklaces, bangles, and other everyday and occasion-based pieces.


GoALS

  1. Show craftsmanship across all touchpoints.

  2. Create a premium digital experience.

  3. Be consistent with the celestial elements in the design language.

  4. Establishing clear brand guidelines.

  5. Build trust around purity, quality, and longevity.

CHALLENGES

CHALLENGES

  1. Standing out in a highly saturated market.

  2. Communicating value through design and storytelling.

Brand COLLATERAL

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