Overview
Shadab is a well-known name in the food and beverage space, recognised for its strong flavours and deep cultural familiarity. With years of trust behind it, the brand holds a clear place in the minds of its audience. The focus was to present Shadab in a way that felt current and cohesive across formats without losing the essence that people already love.
GoALS
Strengthen brand recall through a more distinctive and unified visual identity.
Create packaging that attracts attention while staying aligned with Shadab’s established personality.
Build a social media presence that feels relevant, engaging, and natural to the platform.
Showcase food in a way that looks appealing and true to the brand.
Ensure consistency across packaging, digital content, and media production.
Updating the visual language without disrupting existing brand loyalty.
Balancing heritage elements with modern design and content expectations.
Standing out in a highly competitive and visually crowded food category.
Translating the brand’s offline reputation into strong digital communication.
Maintaining consistency across multiple touchpoints and content formats.
Brand COLLATERAL
