Nagishee

Category

Branding

industry

Gems & Jewellery

year

2024

other works

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Overview

At Nagishree, every jewel tells a storyof love, heritage, and timeless beauty. Rooted in Indias rich cultural heritage, Nagishree celebrates traditional artistry with a touch of modern sophistication. Each piece is meticulously crafted, blending the brilliance of diamonds and the warmth of gold. With a commitment to elegance and craftsmanship, Nagishree creates timeless heirlooms that connect generations, honoring the past while embracing the future.

GoALS

  1. Position Nagishree as a premier brand blending heritage with modern sophistication.

  2. Strengthen brand identity through storytelling rooted in tradition and elegance.

  3. Expand market reach to younger and global audiences.

  4. Build trust as a creator of high-quality, timeless heirlooms.

  5. Enhance digital presence to drive engagement and visibility.

CHALLENGES

CHALLENGES

  1. Standing out in a competitive luxury jewelry market.

  2. Balancing traditional artistry with contemporary appeal.

  3. Communicating the value of craftsmanship to modern consumers.

  4. Ensuring consistency across diverse marketing channels.

  5. Overcoming price perception while maintaining premium positioning.

Brand COLLATERAL

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