Overview
Ministry of South seamlessly blends the warmth and traditions of South Indian hospitality with a dynamic, contemporary flair. With an inviting and refined ambiance, the brand offers a modern twist on cultural richness, making it a premier destination for dining and socializing. Through innovative culinary experiences and an approachable tone, Ministry of South celebrates South Indian flavors and culture in a way that resonates with today's urban lifestyle.
GoALS
Establish as the go-to dining and social spot for IT professionals in Gachibowli.
Create relatable content for the IT community.\
Position the brand as a fusion of corporate dining and modern South Indian culture.
Lead the corporate lunch dining space.
Engage directly with the busy, work-driven audience.
Crafting a brand identity that resonates with both corporate professionals and families.
Balancing tone to suit formal corporate gifting and traditional celebratory purchases.
Differentiating Ministry of South from other South Indian and multi-cuisine options in Gachibowli.
Catering to IT professionals seeking quick, refined meals and families enjoying leisurely dining
Maintaining a clear South Indian connection while avoiding clichés.
Brand COLLATERAL
