Overview
La Luna is not just another bar and kitchen—it’s a place where the experience transforms as the day progresses, much like the phases of the moon.
GoALS
Crafting a unique aesthetic that redefines "Moon" themes.
Striking the perfect balance for all audiences.
Showcasing the venue’s journey, step by step.
Blending enchantment with authenticity.
Building connections that inspire repeat visits.
Establishing a compelling narrative to define La Luna's identity.
Creating intrigue during construction without overexposure.
Differentiating La Luna as a refined indoor club amidst high-energy competitors.
Balancing exclusivity with accessibility for a broad audience.
Ensuring timeless appeal beyond fleeting trends.
Brand COLLATERAL
