Overview
Premium mattress brand, only 1 product, premium positioning, a lot of features - health-benefits ergonomic etc - absorb body heat to make you fall asleep sooner.
JiCardo is a premium sleep brand focused on ergonomic comfort and temperature control, helping users fall asleep faster and rest better.
GoALS
Establish a premium and design-led brand.
Keep the visual language minimal and intentional.
Balance luxury with clear product storytelling.
Let features speak without feeling heavy or technical.
Rebranding from a commercial look to a premium identity.
Working within a strict black and white palette.
Simplifying a feature-heavy product into a sharp narrative.
Brand COLLATERAL
