Overview
Hungry Broz is a US-based fast-food chain. The engagement focused on brand strategy and graphic design, including logo, menus, and packaging, with the aim of creating a cohesive identity suited to its target audience.
GoALS
Establish a clear and recognizable brand identity.
Align design with US fast-food audience preferences.
Create consistent visual language across touchpoints.
Design menus and packaging for usability and recall.
Build a scalable foundation for future outlets.
Managing communication across time zones.
Interpreting US audience preferences remotely.
Limited on-ground cultural and market context.
Ensuring relevance without direct market exposure.
Maintaining alignment through remote collaboration.
Brand COLLATERAL
