Overview
Hanok is a vibrant and dynamic street food brand inspired by the rich culinary heritage of Korea. Hanok brings the bustling and flavorful experience of Korean street markets to the local food scene.
GoALS
Bring Hanok’s unique personality to life and stand out from other Asian cafes.
Ensure content is visually appealing to attract newer and non-K-Drama audiences.
Engage customers beyond the meal.
Maintain a vibrant Korean-inspired vibe.
Keep content fun and engaging.
Position Hanok as a casual yet premium dining destination in Hyderabad.
Balance modernity and tradition to appeal to the local audience.
Build anticipation with strategic content releases without revealing too much.
Manage content release timing to generate excitement while still under construction.
Create content that resonates with both Korean food enthusiasts and newcomers.
Brand COLLATERAL
