Astrel Genome Limited

Category

Branding

industry

Pharmaceutical

year

2025

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Overview

Astrel Genome Limited is a research-led biotech and pharmaceutical company blending ancient wisdom with modern scientific rigor. We developed a refined logo and packaging system that reflects credibility, innovation, and nature-backed intelligence.

GoALS

  1. Design a logo that signals research depth and scientific credibility.

  2. Create a visual identity rooted in nature yet clinically refined.

  3. Develop a packaging system adaptable across product lines.

  4. Ensure strong shelf presence within pharmaceutical constraints.

  5. Balance institutional trust with modern consumer appeal.

CHALLENGES

CHALLENGES

  1. Avoiding generic pharma design language.

  2. Communicating innovation without overcomplication.

  3. Bridging traditional knowledge and modern science visually.

  4. Designing within strict regulatory and compliance frameworks

  5. Standing out in a credibility-heavy industry.

Brand COLLATERAL

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