Am Aha

Category

Branding

industry

Food & Beverages

year

2024

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Overview

Am Aha Kitchen & Bar is a unique culinary destination that celebrates the rich and diverse flavors of authentic Telugu cuisine. Guided by its vision to offer an unparalleled culinary experience, Am Aha combines heritage and modernity, ensuring every dish is a story of tradition, quality, and a sensory delight. With its tagline "The Sound of Food," the brand captures the essence of flavors that resonate with the heart.

GoALS

  1. Establish Am Aha as the go-to name for authentic cultural cuisine.

  2. Drive footfall through strategic marketing and mall initiatives.

  3. Create memorable dining experiences that ensure repeat visits.

  4. Engage audiences with compelling digital content.

  5. Stay innovative with fresh, seasonal, and trend-inspired dishes.

CHALLENGES

CHALLENGES

  1. Standing out in a crowded market with a distinct identity.

  2. Balancing a strong Telugu essence with universal appeal for diverse audiences.

  3. Maximizing impact through creative in-mall advertising campaigns.

  4. Building an engaged community of loyal food enthusiasts.

  5. Enhancing customer awareness and recall to drive repeat visits.






Brand COLLATERAL

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