Overview
Aiwan-e-Khas is a premium fine dining restaurant inspired by the elegance and grandeur of Hyderabad’s royal courts. A premium extension of Shadab, Aiwan-e-Khas carries a long-term vision of evolving into a standalone destination that blends heritage and sophistication. Our role was to shape this vision into a cohesive brand presence across touchpoints.
GoALS
Position Aiwan-e-Khas as a distinct premium identity within the Shadab ecosystem.
Create a clear and consistent brand language that reflects heritage and elegance.
Develop packaging that reflects exclusivity while staying recognisable.
Build a social media presence that highlights experience and cuisine.
Ensuring consistency across brand book, packaging, and digital content.
Balancing legacy and luxury without overcomplicating the brand.
Differentiating Aiwan-e-Khas while maintaining its connection to Shadab.
Keeping the designs elegant and luxurious without overdoing it.
Creating distinction in a visually crowded premium food space.
Communicating premium positioning without losing warmth and approachability.
Brand COLLATERAL
