Overview
360 Bar and Kitchen is a new F&B brand in Madeenaguda, positioned as a family-friendly bar and private event venue. The focus was on establishing presence and attracting the right audience in an upcoming location.
GoALS
Establish strong local awareness in Madeenaguda.
Position as a family-friendly bar destination.
Drive footfall for events and casual dining.
Create a distinct and memorable identity.
Build recall among local audiences.
Limited visibility due to mall location.
No existing bar culture in the area.
Low initial trust for a new establishment.
Attracting and convincing the right audience.
Converting first-time visitors into repeat guests.
Brand COLLATERAL
